Based on distributed ledger technology, PUBLISHprotocol promotes fairness and transparency in the media industry and guides the development and design of PUBLISH-based apps.
Journalism in crisis
Competition from online substitutes
Publishers face strong competition from increasing numbers of digital-native news outlets and technologically advanced social media platforms and general-purpose search engines.
Lack of factchecking
While factchecking is more important than ever before, it is often seen as cost-ineffective and shunned in favour of producing more content in less time.
Erosion of journalism
Too much emphasis is placed on producing sensational or interest-oriented news.
Clickbait and misinformation
The prevalence of clickbait titles and fake news has resulted in lower levels of trust and engagement.
As publishers struggle to make ends meet, the pursuit of objectivity and truth is generally not seen as a priority.
In the name of journalism.
Blockchain-based content management solution
Asset management for PUBLISH-based tokens
Leveraging blockchain technology and swarm intelligence to verify news
Decentralized identifier for journalists
Digital asset marketplace for NEWS and PUBLISH-based tokens
In-house media innovation lab
More financial sustainability
PUBLISH's token economy reinforces the triangle relationship between publishers, readers, and advertisers in a financially sustainable manner.
PUBLISH is building a decentralized news ecosytem in which diverse and antagonistic views can coexist, free from manipulation and censorship.
PUBLISH has developed a token reward system that promotes the pursuit of truth.