PUBLISH is pleased to announce that it has entered into an agreement with the Jeonbukdomin Ilbo to accelerate the development and adoption of blockchain and NFT (non-fungible token) technology in the local news media.

The signing ceremony, which was held on July 5 at the Jeonbukdomin Ilbo’s headquarters, was attended by Jeonbukdomin Ilbo CEO Im Hwan and PUBLISH Director Kim Kihyeun.

The agreement will see the integration of PUBLISH link—PUBLISH’s read-and-earn solution—into the digital edition of the Jeonbukdomin Ilbo. The two companies further agreed to enhance cooperation in the development of new blockchain-based business opportunities.

“I look forward to partnering with PUBLISH and taking advantage of its read-and-earn solution to reward our readers and increase engagement,” said Im Hwan.