In the press
PUBLISH, MarketLink join forces to innovate data industry using blockchain technology
24 Nov. 2021
PUBLISH is pleased to announce that it has signed a memorandum of understanding with MarketLink.
The agreement will see the two companies work together on data-related initiatives, including in the areas of data quality improvement through blockchain technology.
Established in 2011, MarketLink specializes in online market research panels and big data solutions. Past clients include Samsung Electronics, Hyundai Motors, and Korea Telecom.
Commenting on the agreement, MarketLink CEO Kim Jongho said, “MarketLink looks forward to drawing on PUBLISH’s blockchain expertise in improving data quality.”
PUBLISH CEO Sonny Kwon added, “The MOU outlines a framework for future cooperation between PUBLISH and MarketLink, opening the door to new business opportunities centered around data quality innovation and improvement using blockchain technology.”