In the press

Good Day NFT Campaign issues NFT to promote 1st Hometown Love Day

4 Sept. 2023

Featured image
Hometown Love Day NFT artwork

PUBLISH, in partnership with TokenPost, is pleased to announce the issuance of a new NFT (non-fungible token) to promote the 1st Hometown Love Day.

Established in January 2023 under the Hometown Love Donation Act, Hometown Love Day is designed to foster a culture of donating to local governments and to revitalize local economies.

September 4th was chosen by way of a public vote as it coincides with the Chuseok holidays, during which time Koreans often visit their hometowns to see relatives.

Inspiration for the donation system comes from a similar program in Japan known as the Hometown Tax Program (ふるさと納税). Introduced in 2008 for individuals, the program was later extended to businesses in 2016.

Currently, Japan collects about 8 trillion won annually through the program.

Under the Hometown Love donation system, individuals can donate up to 5 million won each year to a city, county, or district outside their primary residence.

Donors can claim a 100% tax deduction for donations up to 100,000 won and a 16.5% deduction for amounts exceeding that. In addition, they can receive 30% of the donation amount in points, which can be redeemed for gifts, such as local specialties, tourism services, and gift vouchers.

For information on how to participate in the Hometown Love initiative, visit the official Hometown Love e-um website.

The "Good Day NFT Campaign" is a joint initiative by PUBLISH and TokenPost, aimed at highlighting significant domestic and international events and holidays through the issuance and distribution of commemorative NFTs and digital artwork.

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